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Greg Crabtree


Direct: 256.562.2340

Greg is recognized for being a public speaker, author, and entrepreneur. He works with privately-held businesses on cash flow planning, business consultations, strategic planning facilitation, success planning, and transaction advisory services. Greg’s clients enjoy working with him as he cuts through the accounting industry jargon and helps them understand their data in an entrepreneur-friendly format.

Greg is the author of “Simple Numbers, Straight Talk, Big Profits” and “Simple Numbers 2.0: Rules for Smart Scaling.” He has also contributed to Verne Harnish’s book, “Scaling Up.”

Years of Experience



University of Alabama, Bachelor’s

Professional & Civic Leadership
  • Member Chair for EO@Wharton Executive Education program
  • Past Global Board Member for Entrepreneurs’ Organization
  • Past Member of National Area Council for Boys and Girls Clubs of America
  • Past Board Chair for Boys and Girls Club of North Alabama
Professional Credentials

Certified Public Accountant (CPA)

I am a world traveler and visit bucket list locations with my wife every year.


Greg Crabtree AROUND TOWN

  • Think Big Act Small Podcast

    CRI Partner Greg Crabtree spoke on the Think Big Act Small podcast with Tristan White on July 12, 2021. This episode explored the important leadership skill of managing cash and profitability in a business.

  • How To Hardscape – Simple Numbers

    The “How to Hardscape” podcast hosted by Michael Pletz featured CRI Partner Greg Crabtree in an episode to discuss Greg’s very own books. Both of Greg’s Simple Numbers books are discussed in an episode that outlines business financials, salary caps, and debt.

  • AmiSights Podcast Episode 20

    CRI Partner Greg Crabtree was recently featured on the AmiSights Podcast hosted by Ami Kassar, CEO of MultiFunding. In this episode, Greg and Ami discuss CRI’s unique approach to “book” management and what makes us stand out among the rest. Listen to the episode here.