Nathan is a marketing technology strategist who supports new and innovative technology to improve processes, create efficiencies, and ensure organizational consistency. As the leader of CRI’s MarTech Operations team, Nathan oversees the marketing tech stack and technology collaborations with the firm’s internal and external stakeholders. During his tenure at CRI, he’s served as an Asana architect, Asana Certified Ambassador, and as the primary architect and administrator of the firm’s SharePoint-based intranet, Compass, which helps streamline information sharing across all 2,000+ CRI employees, plus several portfolio companies. Nathan’s resourcefulness drives him to create advanced technological tools from basic, “out-of-the-box” setups, fully customizing them and engraining them into organizational processes focused on user experience and interface to increase adoption.
Years of Experience
Middle Tennessee State University, Bachelor’s
Middle Tennessee State University, Master’s
Asana Certified Ambassador
Certified Microsoft Excel Specialist
Certified Microsoft Word Specialist
SmartSheet Product Certification
Nathan Haynes AROUND TOWN
Association of Accounting Marketing Leadership Summit
Nathan Haynes, Carr, Riggs & Ingram CPAs and Advisors (CRI) Partner and MarTech Operations, presented at the Association of Accounting Marketing (AAM) Leadership Summit in Salt Lake City, Utah. The "Super-Charge your Marketing Department Workflows through No-Code Integrations and Automations" session offered an exciting opportunity for marketing professionals to discover effective methods for streamlining departmental workflows.
In today's fast-paced business environment, marketing teams face increasing pressure to deliver high-quality work while managing multiple requests from internal stakeholders. Nathan and Anna Strong shared insights into CRI's journey from a manual and time-consuming request process to a streamlined and automated workflow system that significantly reduces the administrative burden on marketing professionals. Attendees learned how to leverage no-code integrations and automations to boost their team's efficiency and free up time to focus on high-impact marketing strategies that benefit their firms.
If you're looking to gain a competitive edge in the accounting marketing industry and optimize your marketing team's performance, this session is not to be missed. Join Nathan and Anna at the AAM Leadership Summit for an insightful and engaging discussion on the benefits of automated workflows and no-code integrations in marketing.