Make Better Business Decisions with Financial Modeling
- B. Martin Copeland
Competing successfully in today’s dynamic economy requires businesses of every size to pivot quickly when circumstances change. Whether it’s anticipating cash flow in future economic scenarios or evaluating the potential impacts of a decision under consideration right now, small business owners can leverage financial models to compete more effectively and maximize profitability.
A financial model forecasts the business’s performance based on a set of assumptions that can be adjusted, allowing modelers to “try out” various scenarios to see what effect they might have on performance. By incorporating multiple factors, properly constructed financial models let small business owners prepare for future challenges and take advantage of the opportunities at hand. There are many uses and purposes for financial modeling, and almost as many different types of financial models. All types of financial modeling are efforts to mathematically represent the company’s performance — past, present, or future — given a certain set of facts and conditions. Some approaches are particularly well suited for achieving a specific goal:
At the most basic level, financial models can help business owners track actual revenue and expenses against budget. More complex models can deliver actionable insights that keep you in the driver’s seat, no matter which way the winds may blow. While a two-week cash forecast shows how much cash is available to pay bills and invest, a predictive financial model allows the owner to anticipate more long-range potential slowdowns in cash flow, yielding valuable information regarding if and when cost-cutting measures or other changes might be needed. Business owners might want to build a financial model in many different situations, such as when they are considering taking out a loan, seeking another round of funding, or taking on new shareholders. Financial modeling can be quite helpful in determining the optimal price point for a new product or service, or deciding whether a project under consideration is likely to deliver the hoped-for rewards. It can also be used to estimate the value of the business in situations that do not demand the precise answers delivered by a formal business valuation, and to see where the business stands relative to competitors and industry peers.
Before the advent of automated accounting, financial modeling required painstaking efforts to gather data and documents from multiple sources. Even then, the results weren’t necessarily on target because data was often out of date. Real-time, up-to-date financial information is critical for effective financial models. Automation tools can make the process much easier, allowing more valuable results with less time invested. Not only can modern accounting software connect to the business bank account and record cash clearings daily, but the latest technology allows business software to automatically record transactions as they happen from point-of-sale systems and similar solutions. Vendors can even send bills directly to an electronic filing cabinet where robotic processes can handle much of the coding, and business owners can approve bills and make payments directly from their mobile devices. Together these tools lead to weekly rhythms that allow even the smallest companies to run financial models using data that is always up to date. Your outsourced accounting partner can help set up the systems to perform financial modeling.
Financial modeling isn’t a magical crystal ball. It can’t offer certainty or completely eliminate risk, of course, but it can mean the difference between an educated guess based on solid mathematical probability and one that’s, well … just a guess. To learn more ways financial modeling can benefit your business and help inform the many decisions you make as a successful leader, contact your CRI accounting and business outsourcing partner.
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